Create Your Own Unique Online Brand

Discover and Communicate

Your Passion

Branding has evolved from nonsensical trademark names to descriptive

words that tell people who you are and what your passion is in life. Take, for

instance, Xerox: this name had no real meaning until the machines came out

and people used them as a common meaning for photocopying papers. While

the brand is now known worldwide, the brand has been completely diluted

into a generic meaning that is hard to defend as being unique and expressive

of a company brand. In order to create a brand name today, you want to

give special attention to the qualities that make this name unique and how it

is descriptive of what you do or who you are in business or life.